It is not just an address for your website but it is a major part of the identity of your website and also your brand/company. Searching and finalizing a name that is fit, available and represents your brand, can be an intimidating task but with right efforts and sufficient brainstorming it is an achievable goal.
Following are certain things to keep in mind while choosing a domain name…
- Keep it simple and pronounceable
It is very important that you make your audience and customers understand your brand and domain name in an easy way. Choosing a simple & easy to pronounce name does the trick. Simple and understandable names also help the audience to easily remember it and relate to it. Simple names have easy spellings which is again a plus point.
- Short and smart
The shorter the domain name the better it is to be hit amongst the audience. There are very less chances of typos. Brainstorming sufficiently will help you come up with a smart name, try to gain inspiration from the things that are relevant to your brand and the history of the market.
- Avoid Confusion with other famous brands or website
The only key to avoid the confusion with other brand names is to choose a unique name for your brand. Make your domain name very distinctive to as to stand apart. Check out the visibility of your domain name on GoDaddy or other such sites. Make sure you don’t cause any trademark infringement.
- Employing the right keywords
Using the keywords sensibly and smartly takes your website and domain name on higher ranks. Make attempts to not make it generic as it would not help your SEO ranking.
- Pay For The Best
If you have your heart set on a domain name and it is not available, you can talk to the registrant of the domain name and try to buy it from them. You can even approach this process through a broker. Also you can append ‘the’ or ‘an’ or other such prefixes and suffixes to buy a more available version of the domain name you like.
A correct domain name depicts the purpose and the personality of your brand and also a huge factor in deciding the level of your brand’s online presence, so choose it wisely.