As style is the reflection of your personality and attitude, the Logo is also the face and identity of any company or business. Sometimes it is also important to change or we can say upgrade style to add fresh mint in your lemonade. Change and upgrading brings freshness into your life and business too.
In our earlier blog, we have discussed how to design a perfect logo, its importance, benefits and other things related to logos. Now we’re going to know why rebranding or redesigning is important.
We, humans, are so much visually attracted. A strong logo affects your brand or company in a good or bad way. Sometimes companies do what they get right once and never have to visit their logo again. Frequently, a logo must be tweaked or adjusted to stay aware of shifts and changes in your company/ business. This is especially true for businesses with life span. And there are other valid reasons to pull your logo off the shelf and give it a strong finish. When you do, you may know that it is the correct time for a redesign.
Let’s just go through shortly why we need a logo for our company/ business.
Any logo has the purpose to get instant customer recognition for a brand. First of all, as we said before, the logo is the face of your company, so you need to keep your logo meaningful, logical, and most importantly attractive. Today we can see numerous companies out there having their personal logos, but we attract some of them. Why? Logos can leave a powerful impact on the customer’s mind. For example, if you are confused between the two same products of the different companies, they may have similar colour and features, then which one will you choose? I’ll tell you, you’ll go for the brand which logo may attract you. The reason why logos are so important.
Your company is running well and a logo has been designed already, it was probably perfectly emblematic of what you stood for, but we all know that no company remains the same for long. For example, the logo you created in 1980 is obviously not going to speak to customers in 2021.
Businesses grow and evolve drastically over time. Every time we are busy upgrading something, new services, products, and company missions may be introduced. The changes are good that should be celebrated, the changes means upgrading which often brought growth and development. A logo redesign can be just the thing to help a new direction. You can simply refresh your logo or give it the full redesign treatment.
Yet, before you change your current logo, take some effort to ensure that an update truly is what’s required.
While redesigning a logo few things keep in mind:
As being a Logo Design Company in Pune, we can tell you which thing should keep in mind while redesigning or rebranding.
- Try not to compare your new logo with the old version of the logo as a measure of success. Instead of that focus on how the new logo will represent your brand or company.
- Changes can bring unexpected emotions like; that can be either full of excitement about freshness or anxiety about the change. You have to be sure before finalizing any new logo design, so you know you’re upgrading for the right reason.
- Some elements of a logo that we are redesigning like colour, shape, design should have meaning and logic. It shouldn’t be different from your company’s values and identity.
Change can be beautiful, it is the only constant thing.
Why today we’re talking about the change? Well, Bright Pixel has brought a change; Our team, thoughts, quality of service, and our company & client relationship will be the same. Then what’s new? We have redesigned our logo, here we’re announcing the new face of the Bright Pixel.
This is our small but a huge step in the world of growing designing industry.
Want to learn more about logo design? Check out our earlier blog on https://brightpixel.in/the-importance-of-logo-things-to-remember-while-designing-it/