SEO aka Search Engine Optimization is the practice of driving high quantity and quality traffic to your website through search engine results. In today’s highly competitive digital world, SEO marketing is so more important. SEO helps you put ahead of the race. For example, two websites are selling the same product, but the search engine optimized website is much likely to get more customers making more business.
SEO strategies are constantly changing, it is an ongoing process. Market conditions change, customer priorities change, and also the search engine algorithm evolves with time. Accordingly, SEO practices and strategies have to evolve too. Incorporating good SEO strategies can make quite a difference for your brand’s online presence, but if you rely on shortcuts, Google will notice. Yes, you heard it right. Google can remove your website from the index or drop your rankings. Doesn’t this sound scary? Well! To avoid these SEO traps ensure your website does not get docked.
Let’s dive into the most common SEO mistakes, and ways to avoid these digital faux-pas in your SEO strategy.
Failing to have an SEO plan
When you are set out for a long road trip, do you go unplanned without a roadmap- or in the present age, a GPS-enabled mobile app. Well! The same holds for SEO strategy for your website. Do you need more conversions? Want to rank higher on search engines? Want more sales? It is difficult to hit these goals if you do not have a strategy in place. A road trip usually includes a packing list. Take inventory by accessing your competitors and their metrics. Gauge their rankings, content, performance studying their strategies can help you plan your strategies better.
Not knowing your audience
SEO is the consumer’s voice. Knowing and understanding you’re target audience at a very minute level is one of the fundamental principles of SEO. SEO aims to help the search engine algorithm connect the consumer with the most accurate, relevant, and up-to-date information, whatever the query. To put it simply, Google’s rankings favour those websites that meet the consumer’s search intent.
You have chosen the wrong keywords
It’s more important to understand how a visitor would search for your product or how they refer to them. Always remember not everyone would search using exactly similar words. For instance, if you own a web designing agency, ranking for this keyword can be a little tough. Especially, when there is too much competition. Instead using long-tail and location-specific keywords like “best website design company”, or “web designing agency in Pune” makes a huge difference.
Not utilizing analytics
The only way to know if your SEO efforts are fruitful is by tracking their progress. Regular reviewing and tracking your analytics is essential for the best optimization results. You can use tools like Google Analytics and Google Search Console to measure and understand your website’s performance.
Not including essential SEO elements
Your chock full of keywords, well-written rich content is the face of SEO- this is what your potential customers see, and is a major piece of the puzzle. However, behind a successful blog post is good backend SEO optimization. Equip each web page or user-accessible post with powerful backend features, including:
- Title tags for each page
- Informative Meta descriptions
- Use of keywords in title and descriptions
- URL structural that is algorithm-friendly
- Alt text on embedded images
Using sub-par content
Creating useless non-relevant content with heavy keyword stuffing instead of valuable information is the biggest blunder when it comes to SEO. Google algorithms are more interested in high-quality content- so as your users. Blog content is the best way to drive SEO value, but then again its major purpose is to provide users with valuable information. Work on your SEO strategy and content strategy in tandem. Remember your SEO efforts are a by-product of rich error-free content.
Not investing in a quick and mobile-friendly experience
Over the last decade, Google has been greatly emphasizing mobile-friendly websites. As Google continues towards mobile-first indexing, it would be great to follow the same lead. Neglecting a dozen of your potential customers simply because your website isn’t mobile responsive will only jeopardize the ability to rank higher and expand your presence. Also, the loading speed matters, don’t be surprised if a slow website leads to lower rankings on SERPs. Slow website speed, slow-loading images, and videos, poor navigation needs to be worked upon as a priority.
If you want to avoid these mistakes that are holding you back from getting a higher ranking and growing your online presence, contact Bright Pixel. We are the Best SEO Company in Pune as we help businesses to outlive and outshine. Connect with us today as your need is our priority.