From Twitter to Instagram, the hashtag trend is seen everywhere nowadays. However, if you are someone new to the world of social media hashtags, it is something to get familiar with. You might just think of it as a pound sign (#) or a sharp note in musical notation, but it has a totally different meaning when it comes to the social media world. Let’s meet the hashtag: “#”
Hashtags play a vital role in developing interest in your social media accounts as they are used on various social media platforms, most frequently on Twitter and Instagram. Adding a hashtag to your posts helps categorise any content for your audience. From a user point of view, hashtags enable people to find posts that they are interested in and interact with other social media users or groups of users who share the same interest by joining the conversation related to the same hashtag. While, from a business point of view, people get a good chance to be noticed in conversations and become a voice for specific topics that benefit their company.
Well, knowing where, why, and how to use hashtags can change your entire social media game and presence greatly.
So, why are hashtags so important?
The 12-year-old hashtag has now become a social media phenomenon. You will rarely see a social media post without a hashtag currently, especially on Instagram and Twitter.
When used properly, hashtags are an important part of digital marketing. You can follow specific hashtags to keep yourself updated on a current topic or trend. You can also make your hashtag to promote your product or service, and many more. If you’re still uncertain about the use of hashtags, here we have highlighted some of the reasons why hashtags matter the most on social media.
As with any small, medium, or large business, it is very important to figure out who your competitors are and how they behave. In a sense, what they offer, how they offer, or how they advertise, so you know better where your business stands in the competition. You can make use of Instagram hashtags to study competitor accounts, their posts, their trends, and their most-used hashtags.
For instance, let’s say you are a freelance instructional designer aiming to grow your business. You can log in to your Instagram account and search for your competitors to find the most popular or most used hashtags on the “instructional design” topic. Learning this information can help a great deal in gauging an audience’s reaction to your competitor’s posts, giving you information on what works and what doesn’t for your own business.
Visibility and branding
Creating better visibility will boost the success of your brand, and vice versa. Thus, branding and visibility go hand-in-hand and are essentially the most effective uses of hashtags on social media platforms.
For example, if you are new to a clothing business, you can use hashtags to expand your customer base and increase brand awareness. When users search for your brand, they will see the hashtags that you are using, or when they search for specific hashtags, they will discover your brand posts. This ultimately results in getting new followers and possible buyers.
One of the major reasons hashtags have gained so much renown on social media platforms is their ability to help businesses and marketers create targeted campaigns. When it comes to promotion, hashtags work similarly to the “word-of-mouth” method. In simple words, when you post something about a promotion, your followers use that same hashtag. Further, their followers will use the same hashtag, and so on. Hashtags create better brand visibility for any campaign and allow you to reach your targeted audience by using related hashtags that you know your customers or visitors are already following.
So, whether you are a new business looking to grow brand awareness or a reputed brand launching a new product, hashtags are a sure-fire way to get your voice heard on social media platforms. If you are looking to grow your brand or business, we at Bright Pixel can help you drive traffic, leads, and sales. We are a group of digital-savvy people working passionately to help your business grow digitally.