Restaurants compete in a highly saturated market nowadays. With several restaurants vying for a slice of the market, you need your business to stand out and secure a place. So, how do you go about it?
Well! What strikes your mind when you think about Starbucks? Excellent coffee, outstanding customer service, and elements like their logo or green aprons used by their staff? This is branding.
While delicious food and great ambience are certainly going to give you a sporting chance, a successful branding plan is necessary to ensure that your restaurant is a success. Creating a strong brand identity is a surefire way to help your customers quickly identify your service and products.
One of the best ways to boost customer loyalty is to have a distinctive and memorable restaurant brand. Create a timeless brand identity for your restaurant that appeals to your target market, and they’ll keep coming back and bringing their friends.
Branding ideas to create a unique identity
The company name, tagline, logo, tone, and typeface are the key elements that make up a brand. Every business focuses on these aspects to reflect its value to the market. Here are a few strategies to give your restaurant a unique identity.
Define your Brand
A potential customer will usually see your logo and branding even before visiting your website, tasting the food, or interacting with your staff. It is the face and the first point of contact, which can greatly increase the likelihood that they will become loyal customers. Your brand will greatly influence whether they enter your restaurant and visit again. The “tone and voice” of your brand are clear through your website, social media platforms, promotional items, live events, etc.
Can you imagine KFC without its red and white logo, for instance? The striking red colour promotes impulse purchases and is associated with excitement, enthusiasm, and a zeal for life.
However, a brand’s visual identity consists of much more than just a logo. It needs to be evident on your walls, in your menu, in your décor, and many other places. It should always be consistent and easily recognized, even beyond what our eyes can see.
Target your Audience
If your restaurant is near a university campus and offers reasonably priced food and drinks, it is safe to assume that most of your customers will be college students. Consider opening your restaurant, for instance, in a more affluent area next to business office buildings. In such a case, you might quickly start to become the preferred location for business lunches and networking functions.
By identifying your target audience, you should customize the way you communicate with your customers. It will give you useful information on how to enhance customer service and avoid any negative reviews. To identify your target market, pay attention to the customers that frequent your restaurant every day. A survey is another tool you may use to discover more about your consumers’ preferences.
Focus on Customization
Offer your clients something fresh and unique that they can only get at your restaurant. Consider extending your menu to include vegan and dairy-free options to draw in more clients with a variety of tastes. If your restaurant has a particular theme or merely serves a young, energetic clientele, you can customize your menu accordingly. Create engaging menu descriptions, menu names, and a menu that reflects the theme of your restaurant.
The branding and tone of your restaurant should be consistent throughout, from the logo to the packaging, interiors, colors, writing, signage, and more. If you want to design a cafe, you’ll probably utilize bold colours and typefaces. On the other hand, dark, subdued colours and typefaces will work well for a classy restaurant.
Consistency is Important
Consistency is one of the most crucial elements when it comes to effective restaurant branding. You must convey the same vibe both online and offline. The colours on your website and in your social media accounts should match those of your real location. Make sure your advertising is consistent with your brand if you’re considering it. In regards to offline marketing, the same is true. All printed products, such as flyers, posters, and business cards, must have your logo. If you don’t want to give your wait staff the proper uniforms, you may still ask them to wear t-shirts with the brand’s colours or custom t-shirts with your logo.
In conclusion, developing a strong restaurant brand strategy needs to be your top priority. If done correctly, it will distinguish your business from the many others that are currently open. If you want to develop a strong brand presence and work your way up, contact Bright pixel. We are a digital marketing agency in Pune with experts and professionals who uphold all digital marketing ethics while providing clients with digital marketing solutions. Start your digital marketing campaign with us and create a brand together.