A consistent and creative digital branding strategy always works for the Brand and never fails to communicate the vision and mission of the venture, but is that all? Here is a take by ‘Bright Pixel’ on the importance and difference it makes in the marketing and branding by designing a branding space.
Space Branding – a wonderful blend!
Space branding is a simple yet perfect blend of Branding, Graphic design, Interior design, at the same time, marketing and advertising. It offers a combination of disciplines for which business strategy, human behavior analysis, or consumer behavior psychology knowledge is needed.
Space branding aims to improve the commercialization experience of businesses’ products or services. As the famous psychologist described, the design of a space or the environment can heavily influence employees and clients; space branding never fails to create a corporate image of your Brand with the powerful assistance of interior designing.
Well-branded corporate space: an excellent asset for your marketing strategy
Space branding is an essential tool in communicating your brand ‘Ethos’ and ‘Identity’ through well-planned and well-curated designed elements at the exhibition location. Space branding helps to convey what your business/ brand is about.
– It develops a Relationship between the Brand and the customer.
Through well-curated spaces, brands can give customers and all visitors an understanding of their core values, vision, and mission. More importantly, they develop a good relationship with customers by increasing the remembrance value of the Brand.
– Proudly showcase your logo, brand colours & values.
Graphics placed strategically on the walls, pillars, and at critical locations showcases the Company logo and the key messages. If your Brand has multiple locations or different departments within the exhibition, a continuing space branding theme with matching elements can connect the various locations to the single Brand.
-Space branding helps inform, includes, and educates the audience.
Space branding helps make the Brand livelier. Modern-day exhibitions focus on attractive designs and satisfying spectators’ experiences. Space branding helps to make it more animated as it communicates the values and culture of the Brand.
Reasons to brand your event space
These are the few most important reasons to include space branding in your marketing and advertising strategy.
– Customer loyalty.
Arguably, the primary importance of office branding is giving customers a reason to adapt and accept brand values and ideas. Once they are hooked on the beliefs and values of the Brand, they can be turned into loyal customers.
– Brand Connect
Your customers are your best brand ambassadors. If they feel a deep connection with your Brand, they will promote it and your business, almost without thinking about it. Allow your customers to discuss the Brand by displaying quotes, proposed policies, and strategically placed digital screens.
– Brand Identity
Another significant advantage of office branding is that it gives you multiple opportunities to reinforce your brand identity. Every time a consumer walks in, he sees your brand logo, values, and other promotional content, which imprints your Brand on his mind.
Bringing it all together
To conclude, alongside the digital presence, offline presence in exhibitions and similar events is equally essential for the look and feel of your Brand. Space branding is a blending of a place with interaction and connection to the community, allowing one to move beyond designing only for function. Such marketing moves will help you attract more audience at the exhibitions, cut through your competition, and positively impact your brand’s remembrance value.