With the new year knocking on our doors, it’s a good time to remember that a professionally printed calendar enables you to stay in front of your consumers 365 days a year! Physical calendars do get overlooked as marketing tools in the current technological sea. It’s easy to remember birthdays, travel plans, business appointments, and wedding anniversaries thanks to smartphones and other gadgets.
On desktops, however, calendars still rule. Calendars are a fantastic tool for connecting with your customers. Any kind of marketing aims to make a lasting impression on the target audience. Additionally, it is a successful marketing technique for any company to keep its name, brand, and products in front of people. Compared to other marketing tactics, a straightforward, well-organized table calendar with high-quality photos of your products can promote your business more successfully. While some people may discard business cards, a few do so with calendars. They frequently place them on the tables, so they are quietly reminded of your company and what you have to offer each day.
How do table calendars work as a marketing tool?
A well-organized, printed table calendar has the following features:
- High-quality images
- Upcoming events
- Branding opportunities
- Low production costs
- High reach/impressions
Sending your customers, a complimentary table calendar is a good idea if you’re thinking of ways to keep your brand name in their minds. Here’s how to achieve it successfully:
Make it evident that the calendar was created by you and that it symbolizes your business brand. In the long run, your business might greatly benefit from the effective branding of its calendar. A customer will see your brand each time he notices your calendar. For instance, restaurants can keep consumers coming back all year by giving away calendars with various coupons and offers printed on each month’s page that is redeemable during that particular month.
2. Add calls-to-action
Add calls to action such as holidays, discounts, contact numbers, and website URLs. For instance, beauty salons can print beauty tips according to the season, offer coupons during the festive season, etc. Throughout the year, remind your customers about future events. You can even encourage users to follow you on social media by directing them there.
3. Make it practical and useful
We all use calendars daily. Thus, calendars serve as both a practical gift and an efficient marketing strategy. While it can be great as a marketing tool and will have your company’s name and logo, make it a useful object and not just a marketing gimmick. For instance, travel agencies can showcase the most well-known destinations with eye-catching images coupled with historical information and sightseeing tips. This serves both the purposes of a marketing tool and an information source.
Creativity matters when it comes to grabbing the attention
To summarize, table calendars can be an effective marketing tool when used correctly. The content of the calendar should be of interest to the intended audience, and relevant to the organization’s goals and business. Design is also important—the more eye-catching and relevant to the audience, the better. As long as these two points are met, the table calendars should prove successful in reaching out to clients and customers. People are more likely to keep calendars on their desks after they have been used if they are creative and improve the appearance of their surroundings.
Get professional help to print your customized calendar
In today’s market, creating an interesting and unique marketing campaign has never been more important. With new services being offered every day, it’s hard to stand out from the crowd. When it comes to printing a calendar for your business, it must be both eye-catching and long-lasting. The best way to go about this process is by looking for a reputable design company to print your calendars.
We at Bright pixel use high-quality materials because calendars must endure for at least a year. Every page must be as strong and bright as possible. Our finished product will be worth every penny. So, if you’re looking for expert help with calendar printing and you’d like to rely on a provider that you know will provide you with quality products and outstanding customer service, then the Bright pixel is a great place to start.