As a business owner, it is not surprising that you own your website today. It is simply a basic need to have a good website in place. The primary reasons are the need for your products or services to have a global base, a brand image, and profits and sales.
However as a website and business owner one also needs to be aware that the digital world is a constantly evolving space. One needs to stay constantly updated about new algorithms, designs, and codes suitable for the running of the website. If one is not aware, chances are the website may not function properly, affecting the speed and overall working. It can cause broken links, and make way for outdated content.
High bounce rates and a decrease in client base will eventually result in low sales margins.
This is where website maintenance comes into the picture. At Bright Pixel, a Top web design company in Pune, we understand this crucial cycle of website maintenance. For us developing a website is never a one-and-done process. For our clients, we always recommend regular website maintenance checks to improve site performance.
What is website maintenance?
Website maintenance is the process of frequently checking your website for any errors. It typically ranges from checking whether the content has become old and obsolete, adding new designs and graphics, checking codes and errors, and checking the SEO (search engine optimization parameters) of the website.
In this article, we are going to explore the important points of a website maintenance plan.
Hackers are always looking for ways to steal crucial information. It is very easy to exploit a website and spot vulnerabilities if it is not updated. With regular maintenance of your website, one will be able to protect the information along with strong and secured passwords by installing the latest versions of software.
Important for Brand Image-
Your potential and existing clients perceive your position in the market based on a good and professionally running website. It also instills a feeling of trust among your customers and creates buyer personas. A perfectly running website is also essential for establishing a strong corporate image in the market. If your website is not functioning properly, it is most likely business owners will lose out on customers.
Top ranking on search engines-
The whole point of having a website is driving traffic, and increasing your customer base. However, if your content is obsolete how will your customers find you? Google simply loves interesting and innovative content. The more updated your content is the higher Google will rank it on the web pages. Website owners need to take note of this fact and regularly curate content, update keywords, and post interesting videos to drive traffic to the website.
A smooth user experience-
Do you know it takes as fast as 50 milliseconds approximately for a potential client or an audience to form an opinion of your website? It is the basis on which the audience will stay or leave the website. Further, approximately 57% of internet users recommend your website to others if the website has a poor performance. Approximately 38% of the users will stop browsing the website if the information is not updated or relevant. So one can see how maintaining a website regularly is of utmost importance.
Staying ahead of your competitors-
Upgrading your website continually will give you an edge over your competitors. If the potential client can find the relevant information on your website in the least possible time, chances are he will come back again and not browse any other websites.
A website maintenance plan should be an essential part of creating a website. If businesses want to prosper and grow their brand image website maintenance is extremely crucial.
As a leading UI UX Design company in Pune, we at Bright Pixel have different plans to suit your website needs and our team will customize a suitable proposition to check for any important errors and correct them. Drop in us an email or call us with your requirements. Our team will be happy to answer all your queries.