It’s that time of year again! It’s time to put 2021 behind us and make waves in 2022. Everyone experienced a roller coaster ride during the years 2020–21. COVID-19 changed the way humans lived. It took lives, ruined businesses, brought a downturn in every field, and changed our perspective on looking at things. The phrase “new normal” would mean a socially distancing world and thus be completely reliant on technology for everyday functionalities.
The impact of COVID-19 on businesses
The COVID-19 pandemic has entirely disturbed the economy of the world as a whole. The world’s economy slowed down, creating greater inequality in terms of wealth distribution. Every country has witnessed a crash in stocks and trade. Every country has witnessed a GDP decline and many more noticeable signs of impact. It has hugely impacted all businesses, whether small, medium, big multinationals, or solopreneurs. Many businesses have begun to re-organize their business structure and marketing strategies. Not only small and medium-sized businesses, but even large businesses are now eyeing a world trying to come out of pandemic hibernation. The world has changed and businesses need to be ready to jump in with a solid strategy and so do marketing professionals. So, what are you waiting for? Start the New Year off on the right foot.
Here are New Year’s resolutions for marketing professionals post-pandemic.
Check out the competitive landscape
A lot has changed for everyone in the past few months —including your competitors. You need to do a thorough competitive analysis to understand what has changed, what is new, and how the other businesses are functioning.
Listen to your customers
No matter where your clients are, connect with them and check with them to know what their current requirements are. You may be surprised to find out that you need to do fewer of some things. Or, you may need to redouble your efforts in some other areas that seem to be working for you.
Be firm on your priorities and focus on ROI
Enlist your marketing goals and prioritize them. Once you’ve done with that, you need to whittle down the list to a manageable level. The aim here is to ensure your goals are actionable, achievable, and will bring you profitable returns. Keep a tab on the resources you are investing in and compare them to your goals and your profits.
Go the digital way
Not all marketing activities require you to spend a lot of money, though you may need to invest a bit more time. One tool that businesses can take advantage of is Google My Business (GMB). By setting up a GMB, your business will turn up in the Google search results with a Google map along with the basic information on how to find you whenever someone is looking for your particular type of business. Getting active on social media is another great option. Facebook works well, particularly if they have a consumer product to offer. Post your blogs, enter into group conversations, or start your own LinkedIn group.
Emphasis on the four pillars of a marketing foundation
Building a sustainable sales and marketing system is key to your successful marketing strategy. The four pillars that build the marketing foundation are:
- Branding: A strong brand is your business’s biggest asset. And having a good brand will help differentiate you from your competitors.
- Customer Relationship Management (CRM): The main purpose of having a CRM is to manage your customer data in a central location. Better organization means a better foundation.
- An attractive website: Your website should speak about your business. It is the home base for anyone who might be looking for you online. This is where anyone can interact with you from anywhere.
- Email Marketing: Targeted email is the best way to engage with your customer base and build brand awareness through interactions.
Post pandemic, businesses have started anticipating marketing strategies to expand their businesses. The physical mode of marketing is now becoming the old school kind, so businesses are now more interested in investing in online marketing. The strategy that businesses follow more these days is digital social media or PPC (price per click) marketing. If you are looking for digital solutions for your business, reach out to BRIGHTpixel. We are one of the best Digital Marketing agencies in Pune and we help you grow your business digitally.