Indexing is an important factor when it comes to any website. Without having the website indexed by search engines like Google, organic traffic to your website will be very negligible. This is why it is extremely important to have your website indexed by search engines. Well, first let’s begin with what indexing is all about.
What is indexing?
Every website that shows up in search results has been indexed. Only those websites that get indexed get recognised by search engines and then appear in search results. Search engines like Google and Bing index and include websites in their databases. As and when a website is indexed, it gets the chance to appear in search results. The websites also get indexed more than once.
Indexes get updated as websites are crawled regularly. The reason why they are crawled regularly is that search engines need to be aware of any changes that are made to your website. If any changes are made to your website, it can impact the way your website is positioned in search engines.
Why is getting indexed by Google so difficult?
Every website relies on search engines, particularly Google, to some extent. It’s very simple: your web pages get indexed by Google, making it possible for the public to find you. That’s the way it should work. However, it is not always the case. Many web pages never get indexed by Google.
For instance, if you have a website, especially a larger one, you may have noticed that not every web page on your website is indexed, and some pages have to wait for weeks for Google to pick them up.
There are factors that contribute to this issue, and most of them are the same factors related to ranking; links and content quality are two major ones. Many times, these factors can be technical and complex. Modern websites that rely largely on new technologies have particularly suffered from indexing problems previously, and a few still do.
Many SEO professionals still believe that it is the technical things that prevent Google from indexing pages, but this is not true. Well, it’s true that Google may not index your web pages if you don’t send proper technical signals as to which pages you want Google to index or if you have a limited crawl budget, but it is simply as important that you remain consistent with the quality of the content.
Reasons why Google isn’t indexing your web pages
1) Crawled–not currently indexed
In this case, Google visited a web page but did not index it. Usually, this is a content quality concern. Due to the e-commerce boom that is happening currently, Google is getting pickier with the quality of its results. So, if you notice this issue as “crawled-currently not indexed,” ensure that your content is unique. Make use of unique titles and descriptions; do not copy product descriptions from some external sources.
2) Discovered-currently not indexed
This issue can include everything from crawling issues to inadequate content quality. Google may report this issue as “discovered-currently not indexed” due to:
- A crawl budget problem: There may be a number of URLs in the crawling queue that may get crawled and indexed later on.
- A quality problem: Google might think that a few pages on a domain aren’t worth crawling and may decide to not visit them just by looking at a pattern in their URL.
3) Duplicate content
Duplicate content is a major issue and may be caused by various factors, including:
- For example, the English language in the United States, the United Kingdom, and Australia). If you have numerous versions of the same page targeting different countries, a few of these web pages may get unindexed.
- This often happens in the e-commerce industry, where many websites use the same content, such as copying product descriptions that are provided by the manufacturer.
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