Introduction
The power of branding is what bolsters a business. A strong brand identity helps to build long-term relationships with its customers and stand out from its competitors. The importance of graphic design is perhaps the single-most important factor for creating a memorable brand identity. Branding though design is often what a business uses to communicate its essence to its audience.
What is Branding?
The answer to the question, “what is branding” is the visual and emotional illustration of a business. A logo, color palette, typography, and messaging are some elements of branding commonly discussed. These components can be woven together to establish a visual identity about the business that sticks in the customer’s mind. Whereas a brand presence thoughtfully constructed helps to build trust in its customer, a generic branding design can work in the opposite manner.
Role of Graphic Design
Graphic design in branding is characterized by storytelling. Visual elements are combined to build a narrative and communicate a brand’s values. Visual branding examples like those of Nike and Apple have clean designs and are instantly recognizable, conveying innovation and reliability and leaving a positive impression.
Learn more about our graphics design capabilities in “Dive into Graphic Design with Bright Pixel, Pune”.
The Benefits of Good Design are
- Eye-catching designs attract customers instantly causing them to engage.
- Consistent branding reinforces trust and recognition (e.g., Coca-Cola).
- Unique graphic designs helps businesses stand out from their competitors.
Elements of Graphic Design That Impact Branding
The important elements of graphic design that decide the success of any brand are:
- It is a good idea to follow logo design tips of experts. Almost always, a simple logo is observed to anchor a brand’s identity.
- Color psychology in branding is important because colors evoke emotions (blue stands for trust and red for passion/energy).
- Fonts create personality, and typography for branding used appropriately ensures a cohesive appearance.
- The imagery and graphics chosen for branding support their storytelling and convey the brand’s message to the audience.
Read our blog “The Importance of Logo & Things To Remember While Designing It” for the latest on the topic
Examples
There are many branding case studies demonstrating the transformative power of design. Whereas Airbnb’s earlier logo purportedly lacked clarity, a new simple design did well as it reflected inclusivity and included community vibes. These successful graphic design examples lend credence to the fact that good design always aligns with business values and goals.
Consequences of Poor Graphic Design in Branding
Branding mistakes can cost a business dearly. Low-quality inconsistent visuals can damage credibility of the brand, leaving customers confused. As an example, it was observed that Tropicana’s 2009 redesign resulted in a drop in sales. The reason was that the new packaging failed to make a ‘connect’ with the customers. Poor graphic design consequences have their own sad stories to tell.
How can Businesses Leverage Graphic Design
Some graphic design tips to enhance branding include:
- Hiring professional graphic design services to get designs that are cohesive with your business goals
- Investing in high-quality tools/platforms
- Maintaining standardized guidelines to ensure consistent branding across all channels
- Continuously updating and refining designs to stick with audience preferences and latest trends
The Connection Between Branding and Customer Trust
Branding and trust are two sides of the same coin. A successful brand is known to foster customer loyalty through design. Thoughtful images reassure customers and improve trust.
Do not allow your brand to fade into non-existence. Get in touch with branding professionals to improve your brand identity today. Visit Bright Pixel to contact graphic design experts for a free consultation or a review of your portfolio.
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